· About the client:
Ankorr is a registered training style developed to increase strength endurance, mobility, strength through full ranges, anaerobic threshold, cardio vascular & character using only an Harness.
Ankorr developed a training equipment, workout programs, and education courses to help everybody who wants to make their trainment harder.
· About my job:
The first thing to do was to redesign the brand, they wanted to design a hall new look and feel, clean and with a new direction, as Ankorr is really growing around the world, we thought it was importante to start looking consistent, coherent and with a clear message in the brand. The most important that we had to have in mind all the time is that Ankorr is making courses, events, and activities all the months, and besides is selling the harness, merchandising, and some others.
Some of the most important works i am doing: brand book with simple guidelines, courses material, every month Ankorr offers new courses so we need to upload the website permanently, RRSS content, certificates, flyers and any new merchandising. In every course, the participants follow a trainers manual, that i designed so they can understand what is going on during the hall day. Other important step, we decided it was a good idea to keep contact with Ankorr family so we started a fortnight newsletter to send and share contents via Mailchimp (Ankorr Uploaded) . The Ankorr Package: i designed a presentation and a folder with all the most important brand contents, graphics styles and really little and simple explanations so we can send the package to the new trainers, and people running courses around the world. This are just some of the piezes, Ankorr needs more every week to keep moving and growing.